Growth · London
Growth Marketing
Build the engine that gets Flowstate in front of the right people. You're creating demand for a category that didn't exist before us.
The role
You'll own demand generation for a new category. That means you're not optimising an existing funnel — you're building one from scratch for an audience that doesn't yet know they need what we've built.
You'll create content that makes CTOs and engineering leaders stop scrolling. You'll run experiments that teach us what resonates. You'll build the brand presence that makes Flowstate the obvious choice when the category clicks.
This is hands-on, creative, analytical work. You'll be writing, shipping campaigns, measuring what works and iterating fast. No playbook exists — you're writing it.
The profile
You've done growth at a B2B startup before — ideally developer tools, infrastructure or something technical. You know how to talk to a technical audience without dumbing it down or dressing it up.
You're a maker. You write well, you move fast, you don't wait for brand guidelines. You understand that at this stage, marketing is about learning what works, not scaling what already does.
What you'll bring
- Experience in growth or marketing at a B2B startup, ideally selling to technical buyers
- You can write — clearly, persuasively and quickly
- Comfortable with analytics, attribution and experimentation
- You've built campaigns end-to-end: strategy, creative, execution, measurement
- You understand the enterprise buying journey and what makes technical leaders pay attention
Bonus points
- Experience marketing to engineering leaders or CTOs
- Built a content engine or community from scratch
- Category creation experience — building demand for something new
- Familiarity with tools like HubSpot, Segment, or similar
Benefits
- Meaningful early-stage equity
- Salary that reflects your value and removes life stress
- Employer pension contribution
- 25 days holiday + bank holidays
- Private health insurance
- Cycle to work scheme
- Free lunches and gym membership
- New MacBook Air and any tooling you need
About Flowstate
Flowstate is the Workforce Engineering platform. We help organisations measure, optimise and recover the full value of their workforce — human and AI. Every cost attributed to teams, projects and outcomes in real time. Every decision faster.
We're backed by a16z Scout Fund, Ventures Together, Haatch and Openseed. We're a small team of ex-founders who believe the way companies plan and measure the cost of work is about to change completely — and we're building the system that makes it happen.
We don't do sprints or planning cycles. We figure out what needs to happen, plan it, and execute in days not months. No product managers. No layers. Everyone talks to customers. Everyone owns outcomes.